Wall Work Open for work

Poster design · Mumbai

Posters for shops
that have something
to say.

A4 for the wall, tall for the phone, a banner for the website. One idea, drawn three times for three shapes.

See the work Start a project

Every shop on this site is invented for the demo.

Posters
21
Shops
16
Formats
A4 · 4:5 · web

01 Selected work

Twenty one posters.
No shared template.

Each one starts from the shop, not from a layout I already have. Different type, different structure, different way of filling the page.

01Kettle & CrumbBakery · riso
02Kettle & CrumbBakery · 4:5
03Dadar Chai & BakeBakery · chalk
04NusserwanBakery · heritage
05Bandra Bun HouseBakery · type
06Five answersOne brief
07Kadak Chai Co.Marker on kraft
08Dabba DropPinned notes
09Marigold & FernLetterpress
10Iqbal TailorsLedger
11IronhouseGym
12Third WaveCafé
13Still PointYoga
14MiraSalon
15VoltRepairs
16GatewayCoaching
17Salt & SmokeRestaurant
18AakarDiwali · 4:5
19AakarSale · square
20AakarWeb banner
21Salt & SmokeWeb banner

02 One brief, five answers

Same shop. Same menu.
Five different posters.

This is the test I set myself before sending anything to a client: if the five look the same at thumbnail size, the work is not finished.

Full bleed bakery poster with bread in warm light
01

Full bleed

One image owns the page. Type sits in the bottom third where nothing competes.

Diagonal bakery poster in green and cream
02

Diagonal

A hard diagonal cuts the sheet in two. The eye enters top left and exits bottom right.

Tile grid bakery poster in mustard and black
03

Tile grid

Six blocks, six jobs. Prices and pictures share the same frame, like a shop window.

Receipt style bakery poster on dark red
04

Receipt

The whole poster is a bill. Prices read as a list, which is how people actually read them.

Magazine cover bakery poster with a pink cake
05

Magazine

A cover, not a poster. Masthead, cover line, issue number. Good for a bakery with a personality.

03 Sizes

Drawn at three sizes.
Not squashed into them.

A4

2480 × 3508 px

300 dpi, ready to print. This is the one that goes on the wall or in the window.

4:5

1080 × 1350 px

WhatsApp status, Instagram, Facebook. Composed for the tall frame, with the menu in reach of a thumb.

1500 × 500

Web banner

A horizontal layout of its own. The offer sits where a header will not cover it.

Every set ships with the A4 and the 4:5. Banners are made when there is a website to put them on.

04 How it gets made

Ten rough ideas by lunch.
One finished by Friday.

I work with AI the way I used to work with a sketchbook: fast and loose at the start, then slow and picky at the end.

  • 01Sketch. Ten rough directions in an hour, so the bad ideas show up early and cheap.
  • 02Choose. Pick one, kill the rest. This is the part no tool can do for me.
  • 03Finish. Lettering, spacing, prices, hairline rules, checks at thumbnail and at 100 percent.
Side by side comparison of a first draft poster and the finished version
Same brief, two passes Left: first draft. Right: after art direction, retyping and checking the page at 100 percent.

The files you get are built as real layouts, not flat pictures. Text, prices and dates stay editable, so a change in March is a number, not a redesign.

05 Contact

Got a shop, a sale
or an opening?

Tell me the date and what has to be on the wall. I will send two directions first, then finish the one you pick.

What do you need

Menu or offer, the address, anything that has to be on it. 0 / 2000

Goes straight to my inbox. No list, no autoresponder.

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